I’ve created a lot of logos and packaging over the years, sometimes for real world products and sometimes for fictitious products used on TV shows. Here you can see logos that were used, and the experiments that were part of the development process.

The interesting part of doing a logo in a TV show storyline, is that one needs to consider how it is used. Is it a punchline for a joke? Is this a mom and pop business that hired their nephew to do their logo for them? Or is this a corporate logo created by a marketing firm? The important aspect of any logo is whether it serves the purpose for which it is created. A logo should suggest a story.